Grant Langston: Celebrating 15 Years of Greatness at eHarmony

The 411: Through their passion and dedication, not forgetting 15 years of efforts, Grant Langston features played a significant part in creating eHarmony the net dating powerhouse it is now. 

Expanding right up in Hartselle, Alabama, give Langston never ever dreamed which he works at an on-line online dating organization, let-alone the most significant one in the whole world, but sometimes success arrives where and when you least anticipate it.

That success started into the late ’90s whenever Langston made a decision to simply take chances on a then-startup generally eHarmony, utilizing the intention of focusing on marketing material for only half a year.

A lot more than a decade afterwards, Langston still is at eHarmony and is equally invested in improving the business succeed as he had been from time one.

The renaissance guy of eHarmony

Although Langston’s recent title is actually vp of Brand advertising, he’s presented numerous roles within business due to the collaborative atmosphere.

From writing content, to operating social media marketing, to marketing new products, to beginning eHarmony’s web journal, to helping with customer care, placing his all to the work has always come first.

“It’s been an evolving role, but i do believe at each turn, the changes make feeling,” the guy mentioned. “Now I believe like i am a part of every section of the business, and that’s been great for me personally.”

Having established in 2000 with a medical approach to coordinating, eHarmony is recognized as one of the first web sites to switch people’s presumptions that internet dating is actually for hookups, but Langston is a little more moderate about his specific benefits, especially when you are looking at his component in humanizing the company.

“We always like to just take the jobs seriously — whatever you’re performing for the customers — but we do not wish simply take ourselves too really,” he mentioned. “whenever I got over creative brand name positioning, among the first situations i desired to do was brighten circumstances right up. The content is still similar, because all of our prices are nevertheless equivalent, but we just should address it with some wink and a grin.”

His contagious passion for life

Not just is Langston passionate about just what the guy really does at eHarmony, but he is also excited about their hobbies and family members existence, along with delivering a creative spirit to every thing the guy really does, be it playing inside the Americana musical organization (their brand-new record comes out March 23!), visiting the park together with girlfriend and kids or initiating a unique campaign in the office.

“i do believe getting a musician is a key part of my personal job at eHarmony,” the guy said. “basically have to write a tune and that I need to resolve a-work concern and that I experience this or that, the innovative force that gets everything accomplished feels like the exact same thing.”

And per Langston, every thing does indeed fall to stabilize.

“I’m conscious a life that is as well unbalanced in a single region isn’t really will be a lot fun,” he mentioned. “I can’t place that material on a shelf whilst still being be give. I want my personal young ones to know me personally rather than some pale form of me, therefore it is essential me to hold things in play that I’m excited about.”

Just what after that fifteen years hold

Being with eHarmony for over 10 years, Langston understands what works and so what doesn’t, which is why the team will stay performing their work ideal — just much better as every day, few days, month and 12 months goes by!

For this 12 months, two huge projects tend to be:

Ph.D.s, psychologists or MFTs

But also for Langston, it is more than just generating the funnest product or going along side the newest trend. It’s about the efficacy from the matching.

“whatever you carry out contained in this business is important. We’re getting folks with each other … and if you are not performing that such that’s helping them, you’re having a pretty adverse effect,” he said. “We think the easiest way to generate development and the best way to own a better company is to help individuals more, and the most effective way we can help them should let them have much better fits.”

I think Langston would agree with me whenever I state i can not wait to see exactly what the after that 15 years hold.